The Secret to On-Target Media Pitching

The Secret to On-Target Media Pitching

FACT #1: PR practitioners want to get media placements for their clients.

FACT #2: Writers and reporters want to publish compelling stories for their readers.

FACT #3: TV and radio producers want to broadcast great news segments for their viewers.

FACT #4: Bloggers and vloggers and podcasters want to share the latest developments in their niche with their audiences.

So, why is off-topic pitching even a thing?

Read More

How Disobeying My PR Agency Bosses Landed Me a National News Story

How Disobeying My PR Agency Bosses Landed Me a National News Story

I took a massive gamble that could have backfired spectacularly but thankfully, it didn’t. Instead of getting me fired, breaking the rules yielded funky dividends for me in the form of a national print story placement and subsequent boost in my “personal stock” at my job (all within just a few months of my arrival).

Read More