Rapid Success in Solo PR Depends on This One Thing
/Success isn’t one-size-fits-all; for some PR practitioners, it might mean tripling the number of clients they have, while for others it could be converting more one-off clients to long-term retainers. On a more self-reflective level, success for many practitioners starts with giving themselves permission to hit pause, put in the work to improve foundational skills, and then jump back into the game with more confidence and competence.
That's where a coach comes in.
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The philosopher Aristotle is credited with saying "We are what we repeatedly do. Excellence, then, is not an act, but a habit.” There is certainly an argument that it’s better, or actually easier, to put effort into changing “negative” habits.
That’s not what I’m focused on in this post. Today, I’m talking about making peace with the current snapshot of you and learning how to succeed with what you’re made of right now.