Whether you aspire to be a sought-after public relations consultant, communications lead at a brand, managing director of a PR firm, or a communications professor at a university — enduring (and crushing) the “newbie” phase in your PR journey is a tedious, but mandatory rite of passage if you want to excel and have a long, prosperous career.

Slogging through this stuff makes for eye-crossing days, keyboarding cramps, and sleeping like a mummy at night. It’s an exhausting existence but in the end, it really is its own reward. It’s the key to unlocking your PR Glow Up.